# Amplio

Branding · Website

Bringing AI to industrial surplus management, a traditionally manual and fragmented business.

$11.1M Series A, led by Hitachi Ventures & Yamaha Motor Ventures

## Selected work

[Amplio logo construction](https://cdn.vasa.works/amplio/logo-constrcution/amplio-02-construction-preview.769bd048.mp4)

[Amplio icon construction](https://cdn.vasa.works/amplio/custom-icons/amplio-03-icon-cut-preview.2bcf4a56.mp4)

[The Amplio homepage, headed “Surplus drains money and space, Amplio turns it into cash and capacity”. Six yellow equipment icons wired to the Amplio mark give way to a resale strategy panel, over a row of client logos.](/assets/works/amplio/homepage.mp4)

[Step one of the product animation: a spreadsheet named Q1 Excess List lands in a dark panel, opens into a table of 2,583 SKUs by manufacturer and quantity, and closes as a surplus recovery report.](/assets/works/amplio/submit-list.mp4)

[The same promise set centred, with a numbered progress bar running under it from an intake table, through an isometric drawing of racking, a forklift and a trailer, to the revenue, space and carrying cost recovered.](/assets/works/amplio/disposition-steps.mp4)

[Step three: idle stock priced item by item, a globe valve at $247 among them, with sell, redeploy and dispose routes opening off each one in blue, yellow and red.](/assets/works/amplio/route-choice.mp4)

![Nine brand guideline pages on a pale blue ground: logo and symbol construction, colour pairings, the Progressive Steel Shader, the Control Uptight typeface, icons, spot illustrations and background shapes.](/assets/works/amplio/brand-guidelines-1600.webp)

![Four background shapes in blue, tan, navy and yellow: a hex bolt, stacked layers, a chevron progress mark and a hexagon, each drawn as a single line on a sixty degree grid.](/assets/works/amplio/background-shapes-1600.webp)

![Three panels of the Progressive Steel Shader, a brushed metal gradient broken into vertical bands.](/assets/works/amplio/steel-shader-1600.webp)

[Step two: a progress bar filling under the Amplio mark, from offer accepted through preparing inventory for resale and pickup and delivery to payment released.](/assets/works/amplio/deal-steps.mp4)

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