# CVector

Branding · Website

Making complex industrial AI easier to understand, with a brand that finally matched the technology.

$5M Seed, led by Powerhouse Ventures

## Selected work

[CVector brand animation](https://cdn.vasa.works/cvector/vasa-website/casestudy-09-v1.960b731d.mp4)

[CVector orange line pattern](https://cdn.vasa.works/vasa/lines-orange-v1.2b6875c7.mp4)

[The product animations: UI cards drawn over a line-art plant.](/assets/works/cvector/cvector-product-animations.mp4)

![Spreads from the brand guideline document: contents, logo construction, colour and type.](/assets/works/cvector/brand-guidelines-1600.webp)

![The CVector mark, in app icons and locked up with the wordmark.](/assets/works/cvector/logo-1600.webp)

![The six-colour palette, with values.](/assets/works/cvector/colors-1600.webp)

![The line-art pattern: a drawn run of industrial pipework and gauges.](/assets/works/cvector/pattern-1600.webp)

![The shader: fine yellow curves sweeping across a green field.](/assets/works/cvector/shader-1600.webp)

![The CVector homepage, headed “Act on margin opportunities in real time” over an isometric plant diagram.](/assets/works/cvector/hero-1600.webp)

![The “What is CVector” section: inputs and outputs drawn around the product, with the explanation beside it.](/assets/works/cvector/what-is-cvector-1600.webp)

![The problem section, headed “In dynamic markets, margin moves with every decision”.](/assets/works/cvector/problem-1600.webp)

![The solutions page, headed “Recommendations that align decisions with bottom line business results”.](/assets/works/cvector/solutions-1600.webp)

![The benefits section, each claim set beside the drawing that explains it.](/assets/works/cvector/benefits-1600.webp)

![The impact page, listing measured ranges for margin uplift, yield and downtime.](/assets/works/cvector/impact-1600.webp)

![The product page, showing the application interface inside the brand pattern.](/assets/works/cvector/product-1600.webp)

![The site navigation, open, with the section list and its drawn thumbnails.](/assets/works/cvector/nav-1600.webp)

![The site footer, with the wordmark over the line-art pattern.](/assets/works/cvector/footer-1600.webp)

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