VASA

No small moves

VASA is a brand design studio for technology companies.

We partner with founders and companies on launches, rebrands, positioning and product innovation.

Selected work

Hilbert

Branding · Website · Design retainer

A long-term partnership from seed stage as the company grew into a global AI infrastructure business.

$28M Series A, led by a16z

e2vc

Branding · Website

Making the firm’s sharp, unconventional personality visible in a category that often looks the same.

€100M fund closed

CVector

Branding · Website

Making complex industrial AI easier to understand, with a brand that finally matched the technology.

$5M Seed, led by Powerhouse Ventures

Spreads from the brand guideline document: contents, logo construction, colour and type.
The CVector mark, in app icons and locked up with the wordmark.
The six-colour palette, with values.
The line-art pattern: a drawn run of industrial pipework and gauges.
The shader: fine yellow curves sweeping across a green field.
The CVector homepage, headed “Act on margin opportunities in real time” over an isometric plant diagram.
The “What is CVector” section: inputs and outputs drawn around the product, with the explanation beside it.
The problem section, headed “In dynamic markets, margin moves with every decision”.
The solutions page, headed “Recommendations that align decisions with bottom line business results”.
The benefits section, each claim set beside the drawing that explains it.
The impact page, listing measured ranges for margin uplift, yield and downtime.
The product page, showing the application interface inside the brand pattern.
The site navigation, open, with the section list and its drawn thumbnails.
The site footer, with the wordmark over the line-art pattern.

Amplio

Branding · Website

Bringing AI to industrial surplus management, a traditionally manual and fragmented business.

$11.1M Series A, led by Hitachi Ventures & Yamaha Motor Ventures

Nine brand guideline pages on a pale blue ground: logo and symbol construction, colour pairings, the Progressive Steel Shader, the Control Uptight typeface, icons, spot illustrations and background shapes.
Four background shapes in blue, tan, navy and yellow: a hex bolt, stacked layers, a chevron progress mark and a hexagon, each drawn as a single line on a sixty degree grid.
Three panels of the Progressive Steel Shader, a brushed metal gradient broken into vertical bands.

Flexciton

Branding · Website

Expanding the identity into a brand system and a new website for autonomous semiconductor manufacturing.

£15M Series A, led by Saras Capital

The Flexciton homepage, headed “Powering your autonomous factory transition with intelligent planning and scheduling” over the scheduling dashboard.
The technology page in deep navy, headed “The intelligence layer for better decision-making” over a drawn fab aisle.
The Flex Apps page, introducing the product family over the planning interface.
The Flex Planner page, beside its on-time delivery chart.
A close crop of the scheduling interface in the brand blue.

What we do

Branding

A two-week sprint for positioning, messaging and visual identity.

Website

Strategy, copy, design and development for websites that make products easy to understand.

Design retainer

For companies that want us to stay on. Ongoing strategy, brand, web and product work.

“VASA is the design agency we’ve been working with for quite a while now. They are honestly the only team that can match our speed and creativity, and we absolutely love working with them. In my opinion, they’ve done an incredible job shaping the unique vibe we want Hilbert to have.”
Nazlı Tan, Founder & CEO, Hilbert
Ink portrait of Nazlı Tan

Orçun and Hüseyin

Building a brand is hard at any stage. Products get complex, ideas pull in different directions, and the story gets harder to explain. We turn that complexity into one story and a brand that moves the company forward.

Hüseyin and Orçun