VASA
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Branding

Positioning, messaging and visual identity in a two-week sprint.

Output

Strategy

  • Positioning
  • Value proposition
  • Messaging spine
  • Tagline
  • Tone of voice
  • Brand character & design principles

Identity

  • Logo & symbol
  • Typography
  • Color
  • Graphic language
  • Art direction
  • Motion principles

Applications

  • Brand applications
  • Layout & composition
  • Illustration & icons
  • Photography direction

Brand system

  • Brand guidelines
  • Figma library
  • Final brand assets

Process

  1. Week 1

    Direction selection

    1. StrategyPositioning · Messaging
    2. Creative directionsVisual identity

  2. Week 2

    Final review

    1. Identity developmentLogo & symbol · Typography · Color · Graphic language
    2. Brand system & handoffBrand guidelines · Figma library · Final brand assets

Examples

Hilbert

Branding · Website · Design retainer

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