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Amplio

Branding · Website

Bringing AI to industrial surplus management, a traditionally manual and fragmented business.

$11.1M Series A, led by Hitachi Ventures & Yamaha Motor Ventures

Nine brand guideline pages on a pale blue ground: logo and symbol construction, colour pairings, the Progressive Steel Shader, the Control Uptight typeface, icons, spot illustrations and background shapes.
Four background shapes in blue, tan, navy and yellow: a hex bolt, stacked layers, a chevron progress mark and a hexagon, each drawn as a single line on a sixty degree grid.
Three panels of the Progressive Steel Shader, a brushed metal gradient broken into vertical bands.